In the summer 2015, I got a call from the new CEO of Slam, a technical and leisure sportswear brand I grew up with in the eighties, and in a second I was on board.
After many years I finally got the chance to work in my hometown. And for what a project!
New owners, new management. Mission: re-ignite the brand with the original energy and power while creating a new range of products.
Six months of furious efforts brought us to Pitti Winter 2017 in Florence with a new Brand Identity (thanks to my friends at Stockholm Design Lab) and a couple of capsules that finally position Slam where it belongs.
It's just the beginning and I'm proud to be part of a team of enthusiasts, working to make it happen in Genova! Mamma, dinner tonight?